Leslie Wolke is Founder and Principal of MapWell Studio, a nationally recognized wayfinding firm offering technology, consulting, and usability research services. Over the last 15 years, Leslie has collaborated with large clients like MD Anderson Cancer Center and NYU Langone Medical Center to design, launch, and evaluate truly useful digital wayfinding systems. In 2016, Leslie launched the MapWell Platform, a digital mapping platform specifically designed for large, hard-to-navigate campuses. Leslie has conducted research supported by the Sign Research Foundation. She writes and speaks on the topics of digital wayfinding in environments as diverse as museums, hospitals and transit.

As Associate Principal and Owner at FD2S Inc. from 2005-2009, Leslie led the firm’s technology strategy and with a talented team, built interactive wayfinding tools for The Texas Medical Center and University of California San Francisco Medical Center.

During her 25 years in the technology and design sectors, she has held leadership positions in the development, operations, and marketing of web-based portals and applications at frogdesign and Hoover’s Online.

MapWell Studio is based in Austin, Texas and is Texas HUB-certified.

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